ToyBiz had struck a goldmine of what was about to become immense action figure demand. In 1990 they produced the Marvel Superheroes figures, which were similar to Mattel’s Secret Wars line from 1984.ġ993 and in a move that would change the way comic toys were manufactured and marketed they signed an exclusive, perpetual royalty-free license to produce toys of all Marvel products.Īt the time, Marvel were in the midst of their first major, unified push towards multimedia with several new animated shows, more and better video games and a greater focus on big, flashy comic book crossovers. They were also the first company to make toys based on the 1989 Batman movie license which later passed to Kenner. Early on ToyBiz produced a line of DC Comics Superheroes, most of which were poorly designed and many of which had sculpts suspiciously similar to the earlier Kenner Super Powers Collection.
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